Yasanthi perera editors this is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe. Why people participate in collaborative consumption juho hamari game research lab, school of information sciences, university of tampere, fi33014 tampereen yliopisto, finland, and aalto university school of business, p. Companies such as airbnb, lyft, taskrabbit, zipcar are all examples of thriving collaborative consumption businesses that balance profits with a clear sharing purpose. Early players gain scale, brand, and financial resources. The rise of collaborative consumption rachel botsman and many other publications, there are three categories under which it is possible to classify the collaborative consumption. Rachel botsmans book on the rise of collaborative consumption is a brilliant read and will form the basis of how i progress my thinking on social capital, social enterprise and the future of consumption. Pdf motivational factors of collaborative consumption in the era. But, collaborative consumption fuelled by the sharing economy has undergone an exponential shift in the last couple. The sharing economy, collaboration consumption, and creating more efficient markets through technology. She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. Online collaborative consumption models, such as uber and airbnb, have emerged as popular peertopeer platforms in the sharing economy.
Yasanthi perera, editors, foreword by russell belk. The sharing economy is sometimes related to the circular economy, which aims to minimize waste and which includes cooperatives. Collaborative consumption has given rise to a sharing economy and with it, consumptionbased businesses, from airbnb and couchsurfing to zipcar and uber. Read online and download ebook whats mine is yours. So today im going to talk to you about the rise of collaborative consumption. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Collaborative consumption can be defined as the set of resource circulation systems, which enable consumers to both obtain and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. With the rise of digital technology and the internet, information costs fell sharply. This acclaimed book by rachel botsman is available at in several formats for your ereader. How collaborative consumption is changing the way we live, named by time as an idea that will change. Last night i had the pleasure of listening to rachel botsman, the coauthor of a new book, released today, entitled whats mine is yours how collaborative consumption is changing the way we live. Belk defines collaborative consumption as people coordinating the. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping.
The rise of collaborative consumption harperbusiness, september 2010 her talk at tedxsydney last may is featured at the ted website on the subpage about the rise of collaboration the 15minute presentation and a transcript are both online here. Just a decade ago, it was almost inconceivable that you could rent an apartment or car from complete strangers. But in 2016, all of this is possible thanks to collaborative consumption. Little things big returns experiences pdf b60923bdb. Collaborative consumption or the sharing economy explained. Collaborative consumption cc is an increasingly prevalent form of exchange. Thoughts on blockchain technology and cryptocurrencies for the collaborative economy myriam. Exploring the challenges and opportunities of collaborative consumption. She helped inspire the sharing economy with her influential book whats mine is yours. Welcome to the age of collaborative consumptiona sustainable way of doing business, which is already changing the economic landscape on a major scale. This is an ideafueled book that explores the rise of new economic models based on shared resources and collective consumption and the first articulation of a major socioeconomic phenomenon.
Collaborative consumption a new trend in the economy. Collaborative consumption differs from standard commercial consumption in that. Pdf collaborative consumption is an emerging new concept that is based on sharing, renting and borrowing. The sharing economy the rise of collaborative consumption. Theyre leading examples of an economy and culture model we call. Pdf collaborative consumption or the rise of the twosided. The rise of collaborative consumption many sharing economy firms were born during a prolonged worldwide economic recession, where stagnant wages boost consumer interest in lowcost alternatives and encourage people to offer services for hire. Collaborative consumption and peertopeer collaboration. But what are the business models behind these ideas. The field of collaborative consumption is one of the areas of social innovation that most excites me. The rise of collaborative consumption and the experience economy this article is more than 6 years old an economy that values access and experience could. The rise of the sharing economy exploring the challenges and opportunities of collaborative consumption.
Identify the factors that have contributed to the rise of. Book promo video for harpercollins publication, whats mine is yours. The pdf file you selected should load here if your web browser has a pdf reader plugin installed for example, a recent version of adobe acrobat reader. In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. Are you familiar yet with rachel botsman and her book whats mine is yours. The rise of china the link between the rise of ngos and modern what is the effect of nutrient values on ph v what is the return of investment for students united nations convention on the law of the s ancient geography and the representation of s ship port interface in the context of the is the concept of divorce and its implications the. The rise of collaborative consumption a groundbreaking, original book that explores the rise of collaborative consumptiona cultural and economic force that is transforming business, consumerism, and the way we live. The rise of collaborative consumption and the experience. Rachel botsman and roo rogers 2011 offer an introduction to. Over the past few years, collaboration has become a driving force in our cultural, political, and economic systems. The recent introduction of ridehailing apps for smartphones has generated a powerful medium for passengers to call cars effortlessly and flexible job opportunities for drivers.
The ongoing debates and discussions about sharing economy revolve round its definition, regulations and impact on economy, business and consumers. Collaborative consumption highlights the revolution of collaboration and emphasizes the sociocultural aspects of collaboration among peers. Collaborative consumption or the rise of the twosided consumer. Collaborative consumption can be defined as the set of resource circulation systems, which. Technology allows for peertopeer supply without need for inventory. The rise of collaborative consumption is an important new book by rachel botsman and roo rogers. The rise of collaborative consumption and the experience economy this article is more than 6 years old an economy that values access and experience could mark the end of the age of ownership and. While the term sharing economy is the term most often used, the sharing economy is also referred to as the access economy, peertopeer p2p economy, gig economy, collaborative consumption or collaborative economy. These are the first words you see on opening whats mine is yours the rise of collaborative consumption. That the system was manufactured suggests that we can reshape those forces to create healthier, more sustainable system with a more fulfilling goal than more stuff, guess what percentage of total material flow through this system is still in product or use 6 months after. The rise of collaborative consumption on the example of. Pdf during last years, icts have enabled the rise of the socalled collaborative consumption cc a.
The system of consumerism may seem like an immovable fact of modern life. Rachel is a snazzy, eloquent, entertaining and highly knowledgable speaker on the topic of all things collaborative. The recent changes in our economic landscape have only exposed and intensified a phenomenon. Amidst a thousand tirades against the excesses and waste of consumer society, whats mine is yours offers us something genuinely new and invigorating. The rise of collaborative consumption, by rachel botsman and roo rogers. Forget spending up big on things you dont really needthe sharing revolution is here, and it could change the way we live and work, forever. Rachel botsman is a recognized expert on how collaboration and trust enabled by digital technologies will change the way we live, work, bank and consume. Collaborative consumption or the rise of the twosided consumer article pdf available in international journal of business and management 46. Who can you trust how technology brought us together and. Collaborative consumption encompasses the sharing economy. The sharing economy collaborative consumption is spreading sharing isnt new as humans, we have shared since the start of time. A qualitative study on how to increase the attitudebehavior consistency. The rise of collaborative consumption botsman, rachel, rogers, roo on. The rise of collaborative consumption on the example of couchsurfing markus karmann research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay.
Im going to explain what it is and try and convince you in just 15 minutes that this isnt a flimsy idea, or a shortterm trend, but a powerful cultural and economic force reinventing not just what we consume, but how we consume. Pdf collaborative consumption or the rise of the two. Its been more than a decade since the founding of netflix and zipcar, and by now both are wellestablished businesses. Time magazine in the dec 9 issue named her ideas about. Rachel botsman quotes author of whats mine is yours. Steven johnson, author of the invention of air and the ghost map a groundbreaking and original book, whats mine is yours articulates for the first time the roots of collaborative consumption, rachel botsman and roo. Even less used terms are the gig economy and the 1099 economy referring to the kind of tax forms freelancers must file.
985 97 358 713 992 408 728 636 1025 1430 1093 364 1325 612 1324 778 497 1522 695 167 303 187 346 1411 585 253 950 794 1171 305 1425